This founder helps moms become millionaires. Here’s how she does it.

  • Cayla Croft was working as an ER nurse when she realized she didn’t have time to truly help her patients. She started a business that would achieve that goal.
  • Mommy Millionaire is a business coaching and lifestyle company that helps women start or grow businesses so they can be financially independent.
  • She teaches her clients to find their passions, monetize them, and stay original in a crowded entrepreneurial field.
  • Visit Business Insider’s homepage for more stories.


When Cayla Croft meets with her business coaching clients, she typically starts by asking what they’re passionate about and who they want to serve. 

The goal of her company, called Mommy Millionaire, is to help women and mothers create or scale businesses that excite them. In the two years since launching the company, Croft has perfected her formula for success. 

Croft launched Mommy Millionaire after working for six years as an ER nurse. She wanted a career that helped people, but found nursing didn’t give her enough time to educate patients on how to improve their health. Now, she’s able to provide clients with resources and trainings that sets them on the path for entrepreneurship and financial stability. 

Croft’s free resources include a weekly podcast that dishes advice and tales from successful entrepreneurs, a questionnaire to help clients determine a customer profile, and an e-book on building a business.

Additionally, she sells three products. The Mommy Millionaire Academy teaches students business strategies and trains them to become life coaches. It cost $8,000 for the digital course and three-day live event, or participants could pay $3,333 for the digital course. 

Croft also offers the Mommy Millionaire Mentality, which provides lifetime access to her courses and six live coaching calls. The next installment is slated to run in October and is expected to cost $997. 

Lastly, she sells one-on-one coaching–which costs $50,000 for six months–and access to the Mastermind — a group coaching initiative for women earning more than six figures that costs $25,000 for an annual membership.

Since the pandemic struck, interest in her services have spiked as individuals explored new career possibilities: Croft expects her revenue to reach $3 million by the end of the year, up from $1.2 million in 2019.

Here are the four things Croft asks to set her clients up for success.

1. Don’t copy other ideas, even if they’re successful 

Croft tells her clients they are the key to a thriving business. Instead of chasing an idea that works well for other — like ride-hailing apps or plant-based meat companies — she encourages them to focus on who they are and what they want to accomplish in life. 

“You’re just a copycat when you’re trying to build a business like someone else,” Croft said. “You’re never going to get anywhere if you’re looking at what everybody else is doing.” 

2. Define who you’re trying to help 

Croft encourages her clients to focus first on their potential customers. Instead of pouring hundreds of dollars into a new website or countless hours over a business plan, start thinking about who is going to buy your service or product. 

Croft acknowledges this can be difficult. She advises her customers to do “a detox” of everything around them so they can fixate on who they’re meant to serve. “If you can look inward and go to town on how you’re showing up in this world, your business will thrive,” Croft said. 

3. Have a strong mindset 

Croft said she hopes her coaching will also teach clients how to have future success, which she believes starts with a powerful mindset. As she transitioned between careers and built her business, she felt confident in her skills and prior experience. Croft didn’t go to business school and instead told herself that “no one will outwork me.” 

Now, her mindset is that she works smarter, not harder. She encourages her customers to find a similar mantra when determining their mindset for the future. 

4. What lights you up? 

If a client knows she wants to start a business, but doesn’t have an idea yet, Croft asks her, “what could you talk about all day, even if you weren’t getting paid?” Her goal is to turn a client’s passion into something they can make money from. 

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