HIGH POINT — The Scott Brothers have a new partner for furniture. Home Meridian International, a division of Hooker Furniture Corp., and Scott Brothers Global (SBG) have announced a home furnishings license partnership.
The license will include brands and products specifically designed for brick-and-mortar retail stores as well as e-commerce channels.
SBG is a leading lifestyle and entertainment company founded by home designers Drew and Jonathan Scott, hosts of HGTV’s Property Brothers, and includes the home furnishings line Scott Living.
The collections will deliver hundreds of new SKUs and will roll-out in the first quarter of 2021, starting with a line for the e-commerce channel followed by a spring retail launch. Details around the collections will be announced in fall 2020.
“This is a tremendous opportunity, bringing together HMI – one of the largest suppliers in the industry – with the Scott Brothers, one of the most recognizable and successful celebrity brands in the home and lifestyle arena,” said Lee Boone, HMI co-president. “The reach of the brand across multiple distribution channels, together with the scope of HMI product development, sourcing and sales capabilities, create a formidable combination that will drive enthusiastic consumer buying for years to come,”
“We’re proud to be working alongside such a respected organization like HMI who shares our commitment to exceptional value and design, and is as enthusiastic as we are to help families make their homes beautiful,” said Jonathan Scott, co-founder of SBG.
“We’re extremely happy to have HMI join our growing portfolio of trusted partners,” added SBG co-founder Drew Scott. “Together, we have spent the better part of this year collaborating on two lines that will enable us to bring quality new products to retailers and consumers across North America.”
Other home goods licenses at Scott Brothers Global include Blue Ridge for down and down alternative filled utility bedding products; Brewster, traditional and DIY wall coverings; Lichtenberg, window curtains; Lifetime Brands, home décor, storage and organizational pieces; Mohawk/Karastan, rugs; Premier Prints, fabric; Restonic, mattresses; Smith & Noble, custom window treatments; South Bay, memory and latex foam pillows and utility bedding; and Welspun, fashion bedding and bath.
For more details and insight into the new HMI/SBG partnership see Furniture Today’s Sept. 14 edition.