sbe Expands Collaboration with Lincoln as Official Luxury Vehicle; Launches at First International Hospitality Property

NEW YORK, Sept. 16, 2020 /PRNewswire/ — sbe, the leading international hospitality group that develops, manages and operates award-winning brands, today announced the continued expansion of its collaboration with the luxury automotive brand Lincoln. sbe guests will continue to have the opportunity to experience the Lincoln Navigator and Lincoln Aviator at select properties across the U.S. and, for the first time, at the SLS Cancun in Mexico. The longstanding alliance, which continues to be a part of the amenity program at all majority sbe properties, constitutes cultural activations, product launches, exclusive content and, most importantly, elevated brand experiences for sbe guests. The introduction of Lincoln to SLS Cancun will further extend both brands’ commitment to providing uplifting experiences to guests on and off property.

As a part of the renewal, sbe will continue to offer guests access to Lincoln’s thoughtfully designed vehicles at SLS Beverly Hills, SLS Brickell, SLS South Beach, Delano South Beach, Mondrian Los Angeles, Hudson Hotel, SLS LUX Brickell, Hyde Hotel and Residences Midtown in Miami, and SLS Cancun. Delano South Beach and SLS South Beach guests can indulge in “The Suite Life by sbe,” a personalized luxury program that provides best-in-class accommodations, VIP access to more than 20 culinary and entertainment venues, a yacht cruise as well as priority access to Lincoln house cars.

sbe Chief Brand Officer Michele Caniato said, “We are extremely happy to be coming together once again to expand the availability of Lincoln’s world-class vehicles to sbe properties across the U.S. and to introduce them to our guests at SLS Cancun. Lincoln has been an exceptional partner of sbe for several years, sharing our commitment to quality and luxury, and even more importantly, being fully immersed in our property programming. With live concerts, unique cultural experiences, and surprise-and-delight events, our partnership represents an extension of the memorable and personalized lifestyle hospitality experiences that sbe extends to its guests. Despite such global and industry-wide uncertainty, sbe is proud to charge forward and continue to create premier offerings for customers throughout our entire brand portfolio.”

“Our Lincoln clients value unique and personalized experiences, including travel. In sbe, we have found a partner that shares the same passion and we look forward to growing our relationship with them,” said Michael Sprague, North America director, The Lincoln Motor Company.

Looking ahead, sbe and Lincoln are in the process of exploring the addition of other properties across the globe to their collaboration. sbe continues to expand its corporate partner portfolio of international Fortune 500 companies across automotive, telecommunication, beverage, and financial institutions, to deliver the finest bespoke and innovative goods and services to its global customers. Long-standing collaborations with Danone, Chase Sapphire, and Tidal, as well as a recently announced private-label collaboration with Goldsheep, have produced a suite of exclusive benefits, products, and experiences for the modern sbe traveler.

About sbe 
Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, in partnership with Accor, sbe has an unparalleled global portfolio which will see 36 hotels and over 200 global world-renowned culinary, nightlife and entertainment venues by the end of 2020. The company is uniquely positioned to offer a complete lifestyle experience – from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development – all of which solidify sbe as the preeminent leader across hospitality. The company’s established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, The Redbury, HYDE Hotel & Residences, and The House of Originals. In addition, sbe has the following internationally acclaimed restaurants and lounges under subsidiary Disruptive Restaurant Group: Katsuya by Chef Katsuya Uechi, Umami Burger, Cleo, Fi’lia, Carna by Dario Cecchini, Leynia and Diez y Seis by Chef José Icardi, HYDE Lounge, S Bar, Doheny Room, Nightingale, Skybar, Bond, and Privilege. To learn more, visit 

About Lincoln Motor Company
The Lincoln Motor Company is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about The Lincoln Motor Company, please visit or Follow us on Facebook at 

Media Contact: 
For sbe 
Chris Giglio / Ross Lovern 
[email protected] / [email protected] 
+1 212 521 4800 

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