By Thomas Pays
South African consumers and businesses need safe, convenient and accessible cash alternatives that simplify the payments process. As it stands, too many are excluded from online and other value-added services simply because they lack access to a bank card.
While there are lower levels of banking services penetration in other African countries, 80% of South African citizens are banked, a commendable increase from only 46% in 2004. However, only one in eight adults have access to a credit card. For the rest, many online services remain inaccessible. The over-reliance on card payments to facilitate online and other transactions continues to exclude a large portion of the country’s consumer market.
Cash still dominates the South African economy. Even though it is still growing change is sweeping through the ecosystem. Market-led payments companies are introducing new innovations that enable non-card users to transact safely and conveniently, greatly improving digital inclusion especially in underserved markets. Judging by recent developments, government is also searching for solutions that replace cash with more convenient and safer forms of electronic payment, and bring opportunities for underserved communities to access new payment and financial services options.
Digital inclusion a national priority
The South African government has set its sights on fostering greater digital inclusion, as is evident in the President’s State of the Nation address in February, which highlighted the need for improved digital literacy among the country’s citizens. The SA Reserve Bank’s Vision 2025 has also emerged as a roadmap to establishing a vibrant open banking ecosystem in the country.
In a bold step earlier this year, regulators instructed South Africa’s mobile operators to adjust their pricing in order to reduce inequality in digital inclusion. The Competition Commission found that lower-income mobile users were disproportionately disadvantaged by higher per-MB costs than larger data bundles for higher-income users. This will certainly aid greater adoption of online services and alternative payment types among the country’s large middle- to lower-income groups, who were previously unable to afford high ad-hoc data costs.
Solutions to low adoption of new payment types
In a 2019 global report, McKinsey identified cloud-based, API-driven architectures built on open banking principles as accelerators of innovation and competition in the payments industry. And that’s one vital role I believe companies such as Ozow fulfil in the African market: combining new technologies and new thinking to offer simplified payments to all. This is evident in how some of the main barriers – lack of data, low-end smartphones – are being overcome with innovative workarounds.
While South Africa’s smartphone penetration is currently over 80%, a lack of data means many consumers are often locked out of using online services and alternative payment methods such as QR code based payments. One solution is to zero-rate mobile data costs. In our experience, this helps ensure consumers can make electronic, mobile or app-based payments even when they have no data on their devices, and directly contributes to greater adoption and usage.
Many of the smartphones used by lower-income consumers also lack sufficient space for the growing list of apps used to facilitate electronic payments. Here, offering the option of a progressive web app that can be accessed via a browser allows consumers to pay without having to permanently store a native app.
South Africa – and the rest of Africa – needs to put concerted effort into driving digital inclusion among the continent’s 1.3 billion citizens. I’d suggest starting with improving access to simple, safe payment options that remove the reliance on cash.
Thomas Pays is the CEO and co-founder of Ozow