Two Nebraska nonprofits are each the recipients of $10,000 in donated marketing and creative services after winning the “Agency for Change Challenge.”
The contest was created by KidGlov, a strategic marketing and advertising agency with offices in Papillion and Lincoln, as a way to celebrate its 10th anniversary. A review panel at the agency selected the Lincoln Community Playhouse and the Omaha-based, Child Saving Institute.
“We were only planning to select one and the stories were so amazing that we couldn’t decide and so we ended up selecting two,” said Lyn Wineman, who is president and chief strategist of KidGlov.
Before the COVID-19 pandemic the agency would likely have hosted a more conventional celebration.
“It’s been so rewarding and fun, but to give away $10,000 worth of time — and actually we’re now giving away $20,000 worth of time — it’s a big deal but, you know, we would have had a party and done invitations and bought food and bought liquor. It feels like we’ll do more with the money in this way,” said Wineman.
Child Saving Institute provides a range of social services to children and families, but the focus of its application to KidGlov was mental health services for children and teens. Peg Harriott is the President and CEO of the organization and said that the marketing needs of nonprofits are similar to those of for-profit businesses.