Telecommunication companies market their products and services to consumers, business customers and other service providers. Marketing techniques vary for each sector. The aim of telecommunication marketing is to generate the highest level of revenue from your network and strengthen customer loyalty. In consumer markets, focus on selling bundles of products to customers, while in business sectors, aim to build strong relationships as a channel for marketing additional services.
In consumer markets, you can utilize broadband access to offer what is known as the triple play – telephone, video and Internet. This enables you to increase revenue and customer loyalty and protects your customer base against competitive activity from low-cost telephone service providers and indirect competitors such as cable network companies.
Market your services to business customers using consultative selling techniques. Work with your customers to discuss their communication needs and provide advice on the services that meet those